Generic drugs are proprietary drugs that have a registered trademark. C. Brand names convey product quality. ERP which stands for Enterprise Resource Planning is a software used by organizations for business activities like: ERP is used to store critical knowledge that is used to make decisions that improve the organization's performance. The correct answer for which of the following characteristics about big data is not true? View ch640.docx from MBA 640 at Central Michigan University. 20.Which of the following statements is true about a social audit? Brand names give the seller an incentive to provide consistently high-quality . Branding enables suppliers to attract loyal and profitable set of customers. Brand knowledge is indicated when the consumer refuses to purchase competitive brands. From the following list, select the four steps of a successful branding strategy. B. The role of brand names and advertising. Take the quiz test your understanding of the key concepts covered in the chapter. The availability and price of substitutes affect the elasticity of demand for a good or service. 2. This website uses cookies to improve your experience while you navigate through the website. 4. An internally focused business is best prepared to build a brand identity that would be meaningful to target customers A brand name provides customers with a way to Brand identity is essential to develop brand loyalty. 1. a) The Internet is more effective as a media for branding because it has a one-directional communication flow. Your customer base (and their pain points) A high-level description of benefits. . Customers can learn about a business by downloading a mobile app, but they can't place an order using an app A small business must creatively conduct low-cost marketing research. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. Which of the following statements is true of branding? A. Explanation: Every state license psychologists. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. It allows marketers to distinguish their products from their competitor's products. 4. Answer: True Difficulty: Medium 3. D. Generic drugs contain lower quality ingredients than brand-name drugs. b) Unlike the radio, the Internet is not an effective medium for branding for large companies. For subitems (a)-(c), please refer to the figures below: 1. 1. Typically managers only extend a brand to new products very similar to the original product. 22 Which of the following statements are true about a brand positioning statement? trademark Generic drugs contain lower quality ingredients than brand-name drugs. b) Physical distribution and logistics are the same. 08 Oct 2020. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. a. Aleesha has strong brand loyalty toward Blassey's Inc. Diggit D, an electronics manufacturing company, believes that its competitor, Digit Dee, has copied Diggit D's name and product lines in order to mislead people . Your category or market. This website uses cookies to improve your experience while you navigate through the website. Answer: perceived brand differences are small 31) In high-technology companies, there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because: Made from all-natural ingredients, the products are hypoallergenic. TRUE 13) The result of positioning is the successful creation of an employee-focused value proposition. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. It committed the national government to a broad range of welfare activities. 6) Which of the following statements is true about channel-originated promotion? The median of Figure (a) is greater than that of Figure (b). Graphic design platforms. b. It was based on a progressive tax that took a larger percentage of higher incomes. Question: All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. While visual content is an important part of effective social media campaigns, platforms that allow users to create graphic elements are not a type of social media platform. This website uses cookies to improve your experience while you navigate through the website. Which of the following statements about expenditures on advertising is true? Typically managers rarely extend a brand to new products very similar to the original product. true. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. Brand names increase shopper efficiency. Frequent-shopper programs are expensive to implement and manage. a. ERP packages are designed & used to integrate many functional areas of business like finance, human resources, etc. Which of the following statements about generic drugs is true? A) A small business must creatively conduct Which of the following is true of brand equity? b. 5. A) Unsought products are consumer products and services that customers buy frequently. It was a regressive tax that pinched the poor more than the rich. Silk-skin is selling the products in specially designed tubes that make it easier to apply to the skin. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. Which of the following statements about the branding guidelines for small business is TRUE? d. Brand loyalty is influenced only by the price of a product. ii) The media planner has to know the reach, frequency, and impact of each of the major media types. A) The company introduces . a. 1 In which decision making mode is a consumer engaged when both experience and involvement are low? i) Reach is a measure of how many times the avarage person in the target market is exposed to the message. b. Which of the following statements is correct regarding the object-oriented programming concept in Python? Logistics Supply Chain Warehouse Management Inventory Management Management. The company wants to add more products to its product line. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily : A. a: B. b: C. c: D. d: Answer c. c Type MCQMultiple A It captures all benefits offered to multiple market segments and the price for those benefits. Which of the following statements about brand equity is NOT true? B It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. Select the two correct answers. a) Logistics and supply chain are same. 2. When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality. a. C. Critics argue sales promotion is leading to reductions in brand equity because it comes at the expense of media advertising. In this case, which of the following is an example of co-branding by BerryBerry? Question: Which of the following statements is true about branding? Who you are. C. Generic drugs are proprietary drugs that have a registered trademark. B. Which of the following statements is most likely true about unsought products? More than 75% of the weights for brand A are within the top 50% of the weights for . 5. In this case, which of the following is an example of co-branding by BerryBerry? B. E) the possibility of having beautiful eyes. Based on this information, which of the following statements is true? Get access to high-quality and unique 50 000 college essay examples and more than 100 000 flashcards and test answers from around the world! Which of the following statements about generic drugs is true? All research indicates that brand extensions must have some logical connection to the original. Option D. Proof of clinical work is required to renew one's license in all 50 states is not true about licensure in psychology. See Page 1. Multiple Choice High brand equity increases a firm's ability to succeed in a difficult competitive environment Brand equity is the strength of a customer's association with a brand, Brand equity should be measured using qualitative techniques and not quantitative techniques. 2. Brand names raise awareness and increase consumer interest. Brand names are always economically wasteful since Unlock 15 answers now and every day Which of the following statements is true when it comes to developing a web presence for a business? About 50% of the weights for brand A are within the top 25% of the weights for brand B. Which of the following statements about brand names is true? 11) All marketing strategy is built on segmentation, targeting, and positioning. To identify the product. If a firm knows its product is of low . W CVS Brand products help to build customer loyalty and are backed by a 100% Satisfaction Guarantee O CVS Brand products help drive sales because they cost more than the national brand There are more CVS Brand products on the shelves than national brands in CVS Pharmacy Stores There are several retailers that sell CVS Brand . D. It provided old-age pensions. Which of the following would be considered the . Branding assists buyers in numerous ways. E) the possibility of having beautiful eyes. A) The company introduces . 4) Which of the following statements is true about customer promotion? 1. Networking platforms. The company wants to add more products to its product line. Question 1 1 out of 1 points which of the following statements is true about viral marketing. . Capture feedback Deliver a quality product Create a consistent brand image Create consistent brand messaging The specific combination of goods, services, or ideas that a firm offers its target market is known as its ______________________. Determine whether the following statements are true or false. When goods have very low prices, the elasticity of . Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Most exported consumer products are adapted in . Which of the following is not a direct consumer benefit derived from branding? 30) Which of the following statements is true regarding the mature stage of high-tech products? Silk-skin is selling the products in specially designed tubes that make it easier to apply to the skin. Which of the following statements is most likely true about unsought products? Which of the following is true of the Internet as a medium for branding? Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you've read the chapter to see how well you've understood. The first step in developing a brand identity is to focus on product features rather than customer benefits. Which of the following statements is true about the AIDA model? Multiple Choice Quiz. 110) Narrative branding is based on deep metaphors that connect to people's memories, associations, and stories. Correct answers: 1 question: Which of the following statements is not true concerning the comparison of the bag weights for the two brands? Almost 25% of the weights for brand B are less than the lowest weight for brand A. $21.99 Product Description Which of the following statements about the branding guidelines for a small business is true? It is a common model used by marketers when there is a delayed response to a marketing communication campaign. product c) Transportation and logistics are same. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. A. Question: All of the following statements about branding are true except? Answer: It comes directly to the customer from the manufacturer. Which of the following statements is true of branding? Which of the following statement is TRUE? A brand positioning statement is designed to be used internally. 111) Cultural branding is essential for small firms, but ineffective for large companies. 49. At the abruptest, they license those psychologists who meet down instantly with patients and conduct tests or conduct out therapy. Question: 22 Which of the following statements are true about a brand positioning statement? D. Generic drugs contain lower quality ingredients than brand-name drugs. Effective frequent-shopper programs are transparent. Advertising is very important when a manufacturer launches a new or existing product. Which of the following statements about expenditures on advertising is true? 3. Answer: Giving the intermediaries incentives to carry and sell the product. Justify your answer. 5) Identify the objective of trade promotions. 109) Brand storytelling is a less-structured approach to brand positioning. See Page 1. The role of brand names and advertising Which of the following statements about brand names is true? Branding helps focus and facilitate marketing This problem has been solved! false. Correct: Correct. TRUE 12) Positioning is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. FALSE Internal check can be done away with. Justify your answer. It is the process of forecasting the impact of an organization's social responsibility activities on society to decide its . Which of the following statements is TRUE about CVS Brand products? One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. A specific type of data analysis that focuses on the composition of the bundle of merchandise purchased by a consumer during a single shopping occasion is called a market basket analysis. A. Branding facilitates buying Branding may provide psychological benefits for the buyer Branding differentiates a firm's products from competitors. Which of the following statements about generic drugs is true? If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. Which of the following statements is true of branding? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. . It was, according to Roosevelt, the "supreme achievement" of the New Deal. A. 3. E. All of the above statements about the concerns over the relationship between brand equity and advertising and promotion are true. It includes: Your brand promise. Audit can be completed quite quickly. true ; 3 What is brand loyalty quizlet? c. The best generator of repeat sales is unsatisfied customers. Packaging is the main way products are advertised and identified. 50. Contents. Options 2 and 3 are wrong: 2. 5) Silk-skin Cosmetics is advertising its newest line of eye makeup. Big data analysts use the Recency Frequency Monetary analysis to find out the important customers. d) Supply chain is a subset of logistics. ; 4 Which of the following is a difference between brand loyalty and a habit quizlet? It enables manufacturers to reduce manufacturing and shipping costs. Consider the following statements: Continuous audit is useful because. A. Which of the following would be considered the . Using the various disciplines of the social sciences, it examines the economic, social, political, technological, and other transformations that have created an increasing awareness of the interconnectedness of peoples and places around the globe. Provide justifications afterwards. A) Unsought products are consumer products and services that customers buy frequently. It is the process of measuring the increase in a firm's brand awareness after it conducts social responsibility activities. efers to the brand's . Is option is c i.e. More detailed checking is possible. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. 5) Silk-skin Cosmetics is advertising its newest line of eye makeup. 0. c. It allows marketers to distinguish their products from their competitor's products. C. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. C. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. A marketers have significant control over where their viral messages end up. To the manufacturer the package clearly identifies the product inside and it is usually the package that the customer recognises when shopping. i) Classes are real-world entities while objects are not real ii) Objects are real-world entities while classes are not real iii) Both objects and classes are real-world entities iv) All of the above Generic drugs are proprietary drugs that have a registered trademark. Brand identity is essential to develop brand loyalty. Which of the following statements is not true? c) Unlike print media, the Internet is not an effective tool for . Answer: False Difficulty: Medium AACSB: Analytic Skills 10. D. Not all sales promotion activities detract from brand equity. Question options: Brand equity - value of the brand ( answer is c - The highest level of brand equity involves establishing product benefits ) vel of brand equity involves establishing product benefits. That said, it can provide helpful context for any content being created by in-house writers, freelancers or creative agencies. true. True or False. C because customers find and pass along the message viral marketing can be very inexpensive. The Contemporary World This course introduces students to the contemporary world by examining the multifaceted phenomenon of globalization. A. Brand-essence serves as a metric to evaluate buyer's marketing strategies. It protects goods as they move through packaging channels. 3. True or False. When price elasticity of demand is very high, we say there is brand loyalty. Group of answer choices Price elasticity of demand for basic foods is low. 3.figures in the accounts cannot be altered as the auditor visits several times during the year. Which of the following statements is true of brand loyalty? ; 2 When researchers study consumer behavior they study a process that begins with product evaluation and ends with the perception of a need? Term. A. Both figures have the same standard deviation. B. The quiz below tests on media planning concepts. Since they are an expansion of a tried-and-true idea, they are . Term. B. 1. Which of the following statements is/are True or False? d. Brand equity is the . Which of the following statements is true about a mashup? See the answer e) Logistics is a subset of supply chain. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. enables retailers and suppliers alike to gain better customer insights. equity means a brand has customer loyalty. Made from all-natural ingredients, the products are hypoallergenic. APPLICATION QUESTIONS 11. C. It is used primarily in determining the best trade channel sales promotion technique. It is a series of approaches that finalize a sales process by retailers. C because customers find and pass along the message viral marketing. The role of brand names and advertising Which of the following statements about brand names is true? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Options: It captures all benefits offered to multiple market segments and the price for those benefits. A small business must avoid leveraging secondary brand associations. Brand loyalty is not affected by product quality. The exclusive right to use a brand or part of a brand is known as _____. 4.Which of the following did Facebook acquire to increase connections and communication between Facebook .